There are very few SEO experts who do not know Google’s serps features (search engine results page). Honestly, we have to admit that the biggest source of financial income for SEO experts is the snakes of these search engines. Today we will try to find out what is in this snake and what is very important for you as a search engine optimizer to know.
Anyway, today we will try to know about that snake. Today we will try to find out what is in this snake and what is very important for you as a search engine optimizer to know.
Look, as an SEO expert your first job is to rank your or your client’s website. So what if you don’t know the place where your site will rank well!
Moreover, now that Google has a number of features on the snake, if you know how to rank well, then the CTR of your website will increase. And an increase in CTR means an increase in visitors.
So you understand how important and important it is for you to know about the snakes.
SERPs Features
Why is it important to know about SERP?
There was a time when Google’s results page contained only blue headlines and some text in black letters. But over time, that is likely to change.
However, this does not mean that blue ink has become red ink, blue ink is blue. Only the firches have grown.
All the features we usually see on the results page are called SERP Snippet Preview.
There are usually three parts to this.
- Search result title
As you can see in the picture above, the place marked in blue is basically the search result title.
This topic is often called Meta Title in the language of SEO.
Best practice
If possible, add your brand name to the search title.
The title must be within 55 characters.
Use keywords and try to bring variety in keywords.
Description of research results
meta description
Like the Google search title, it also gives a short description of the search results on its results page. Many people call it Meta Description. If your meta description is well written then hopefully it will also help a lot in increasing the CTR of your site.
Best practice
Meta descriptions should be between 150 and 160 characters.
The meta description must be attractive so that the user is compelled to click.
The primary keyword must be used (the primary keyword must be placed at the beginning).
URL information in search results
url
The link or URL that appears on your website in Google search results also plays a very important role for the SEO of your website.
Best practice
URL must be kept short.
Include targeted keywords (try to keep them as short as possible)
Use hyphens to separate words from URLs.
Use lowercase letters.
Avoid using parameters (as much as possible).
Features of the SERP
Now that we have some idea about search engine results. Let’s take a look at some of the more complex features that Google presents; Let’s go a little deeper to find out.
Here is a list of some of the features of the SERP.
- Featured snippet
- Knowledge graph
- Knowledge record
- Local pack
- Local teaser
- Top stories
- Video
- Image
- Tweets
- People also asked
- Related research
- Review
- Dictionary
- Site link
- Google Ads
- Shopping results
Below is an example of how each feature here should look like on Google and what an SEO professional should be aware of.
Feature snippet (answer box)
Reply with information from a Google page.
Many questions related to the question come up.
Google prioritizes the top half of its pages and also places where there are more clicks than organic results.
Consider SEO
These features are especially valuable for understanding search engines and providing information. An SEO expert can easily determine what is needed to rank a website by analyzing the various search results at the top of the first page of Google and the answer box.
Knowledge graph
The page that appears on the right side of the search results when we search for something on Google; That is the knowledge graph.
Search will show any related companies, people and places.
This information is collected from various data arrangements of Google, from Wikipedia pages or from various web pages of the company.
Consider SEO
Although optimizing these issues is not really an easy task, Google takes data from various websites on these issues. So you must keep all your information up to date and try to display the data as optimized as possible.
Also make sure that all the off-site information is correct (Google Index). For example, company business listings.
Knowledge card
Data related information is shown in the knowledge record.
Google collects and stores data to provide information to the user.
This data is provided by humans or Google.
Here is the “Explore More” option.
Local pack
It has been displayed in Rasa because it has local content.
It usually displays 3 business listings and displays the names, addresses, mobile numbers and ratings of the businesses.
Here are the options to find other more businesses. You can see more other businesses from here if you want.
These features occupy half the space of Google’s first page when searched on the desktop, and even now it is quite prevalent on mobile.
Local teaser
It’s like a local pack, it’s displayed because it has local content.
These often appear in front of hotels and restaurants.
Relevant locations are shown on a map where a lot of valuable information including hours, prices, ratings and pictures are given.
It is important to know what features are displayed in local research; However, this may not be relevant to all businesses.
Top stories
News box features need to be replaced.
Display trending topics and timely information.
The results should be taken from the new article of Google.
Search has the option to have more information that will take users to the Google News section.
Most websites will be able to get rank by following Google’s news submission method. It is usually the most valuable for publications and other news sources.
AMP must be considered when optimizing these features.
Video
Video thumbnails are also displayed here (from most of YouTube).
These features appear only for certain keywords; According to the search intent.
Usually “how”, tutorials, etc. are displayed for search.
There are usually 3 videos displayed here.
YouTube videos need to be optimized for titles, descriptions, categories / tags, etc.
Generally speaking, YouTube channels should consider different ways of SEO. For example, include relevant CTAS / cross links in the video description for users to learn more about a topic.
Image
As seen in the image thumbnail results, the images are taken from various sources in Google.
You need to have the “More Image” option in Google Image Search to see more images.
Consider SEO
In order to optimize the image, the following issues should be taken into consideration
Keywords should be included in the file name and title.
This symbol should be used when naming files.
ALT Text must be added to the description.
The image size needs to be compressed / optimized.
Tweets
Tweet is displayed in the search results.
Often the name of the brand (or people) also appears for search.
Three recent tweets “View on Twitter” have been displayed in this option.
Consider SEO
Make sure your brand has activity on Twitter. Although there is no direct SEO optimization here; Twitter can be very valuable for promoting the brand, for the wide expansion of the brand and for taking extra advantage of the search engine.
People Also Asked
Refer related questions.
Google will suggest some questions based on algorithm related search.
It is similar to the snippet feature, it opens for question based search.
Consider SEO
This feature is really valuable for understanding search intent. People Also Asked There are many beautifully targeted keywords available by analyzing this section and you can easily determine what people write and search.
Related Searches
The search results are shown at the bottom of the page.
This may be related to the Google algorithm.
These results are often seen in the case of competing brands, products or services; Which, of course, made the video an overnight sensation.
Searches Related to
These are shown at the bottom of the search results page.
This may be related to the Google algorithm.
Researchers can easily view their questions from here. If they do not find their information; Then they keep searching until the information is found.
This is especially valuable for users’ search intent.
Considerations of SEO
Really good ideas for new content can be found here.
Review
Shows these for almost software, hotels, products, restaurants, recipes and more.
The page URL is displayed below and the page description above.
Avarage Ratings opens.
Naturally there are positive reviews here and the reviews seem more credible; These work very well to increase CTR.
Consider SEO
Add Schema Markup to review your site. You can encourage review features to appear in search results.
Directory
Google provides a definition directly.
The top half of the page is dominated.
Translation, origin, etc. need to be added to expand the properties with more information.
Google trusts Top-of-the-Funnel to diagnose questions to understand search intent.
Consider SEO
Find out which keywords show the defining properties. However, the chances of ranking in the top position are very slim.
Site link
The sitelink features are really valuable for the brand.
Not only this, it also helps the user to find out what brand they are looking for. In this case, the brand can also occupy an extra place on the search results page.
Consider SEO
By adding Schema Markup data to your site, it will help you to display the site links in the search results.
Google Ads (Paid Results)
Google ads can be displayed both above and below the search engine results page.
Elements include headline, display URL, description and call-to-action
Consider SEO
Since this is not an organic result, the rules and procedures of search engine advertising should be considered.
Shopping Results
Similar to Google ads, shopping results are paid / sponsored placements.
The content includes product name, price, rating, number of reviews and links.
Consider SEO
It is important for SEO to be aware of the results of the placement of the given products and it helps the users to understand the purpose and prioritize the keywords.
The last thought
When it comes to search engine optimization, many features of the SERP should be taken into consideration. I hope this is very important in terms of the properties of the SERP and will be very helpful in later analysis.
Did I miss any features that you think are very important for SERP analysis? Please share your comments below.
