When you have an ecommerce or a web page, you know that online advertising is very important because it lets users know you, see you, and yes, they can buy from you. So lets make it easy.
Do you really know what online advertising is? And that kind of exists? If you are considering it right now, here we are giving you the keys so that you can understand it 100% and know what is most suitable for your business.
What is online advertising
The first thing you should know about online advertising is that just as the Internet manages the sector, so does the concept. We can define online advertising as “ads targeted to viewers using the Internet”. In other words, these are the advertisements that come to us on the internet to promote business, article, brand etc. are of a certain company.
At first, online advertising was not known, in fact, those who bet on it became pioneers, but as the Internet flooded home and work, many companies prefer to invest more in Internet advertising than physical, because you can reach a larger audience, Especially if it is done well.
Advantages and disadvantages of online advertising
Considering what online advertising is, there is no doubt that it has surpassed offline or physical advertising. However, there are good parts and bad parts of everything.
You will see the benefits of online advertising in the face of physics:
A message that reaches more people. In contrast to the physical roll its scope is quite large, it will only reach a small part of the audience.
Possibility to measure almost immediately. In offline advertising you have to wait to see the reaction of people; It is almost instantaneous to have a measure to know if it has been successful online, to change it or, conversely, to withdraw it.
There is communication with people. Usually through social networks, where many people are now able to comment on what they see or do.
Now, not all good things happen. You need to be prepared with online advertising:
Reach only those who use the Internet. While there are fewer and fewer people who don’t use it, it’s probably not your target audience, and you must use other ad channels.
Faced with this kind of involvement in advertising, users ignore the ads. This is common, especially since there are many companies that advertise and that cause users to focus on the parts they are interested in and leave others out.
No clicks. This is because of the misleading advertisements that lead to unreliable websites, computer virus detection, etc. that result in damage to computers and content, so many people do not click on banners or advertisements for fear of this.
Types of online advertising
When you hear of online advertising, the most common thing is to think of the banners you are browsing through a page or through a social network. However, did you know that much more is considered online advertising?
Specific:
SEM or search engine advertising
This is the type of advertising that uses keyword search ads, which means that keywords pay to advertise with them and thus reach more users, especially if you are on the front page of search engines like Google.
To give you an idea, these are the first links that usually appear, sometimes repeating, when you do a search, but those that appear in the right column of the search engine, even in Google Shopping.
Banner Ad / Display Ad
Banners are well known because they have been around for a long time. Tactically, there is no space to advertise a page, if possible, place a link in such a way that clicking on it will take you to our web page where you want it (usually related to the banner itself).
Online video advertising
And if before we were talking about a very old ad, now we are talking about a modern ad. It is seen as one of the strongest that exists and can be incorporated into any ad format on any email, social network, banner …
Acquiring video ads is much more attractive now than banners (because many people ignore them after they have already avoided them). This provides greater mobility and often more intimacy of the organization.
Social media advertising
Not just banners, but we will discuss the direct and indirect strategies of companies for advertising. What will be the direct strategies? OK, for example, put the products you want to sell or promote your company on your company page. In the case of indirect issues, it is best to use sponsors or influencers who show and talk about the company’s products or use the company itself.
Email marketing
Email marketing with banners is also quite old, although you need to know how to use it well to avoid being considered spam or blocking your account which would be even worse. If you are careful, this can be an advertisement that will bring you a lot of benefits, as you can send personalized messages to the customers and thus reach them (to solve the problem) at the most appropriate moment.
Mobile advertising
With mobile ads we are referring to any SMS that has been published as a mere advertisement. However, despite the reluctance of many to engage in this type of online advertising, the truth is that it works.
More than 95% of these messages fall within minutes of receiving them and many of them interact.
Pop up
As online advertising we can’t forget about pop ups. Now, although it continues to be used, and is becoming more and more common, it should also be said that it is the most aggressive and annoying of all ads.
Yes, you are going to get them to visit them but the truth is it can damage the page because they want to stop pop up and close the browser, or they get annoyed and don’t want to continue where they were.
As you can see, there are many types of online advertising and one or the other will work better in each case. Now when analyzing your ecommerce it is better to invest in the ones that are better.
