SEO or search engine optimization refers to the process of improving the position of different pages of your website in Google, Yahoo, Bing and other search engines. The better the position of the pages on your website in search engine results pages (SERP), the more likely you are to get targeted customers for your business or service.
The importance of SEO is the most important in online marketing and it is growing. Business owners are most interested in SEO. Because if no business is found in the search results in the first place, then the chance of success of that business is zero. So the importance of knowing about SEO and learning it has become essential. In today’s post we will learn what SEO is and how to learn it. So let’s get started.
What is SEO?
In a word, the process of bringing users to the first position of different pages of your website search results for different queries. Keep in mind that it is not our job to optimize search engines, and it is never possible. Search engines have given specific guidelines on why a website should be in the first position on their search results page. So, the process of optimizing your website by following the search engine guidelines is SEO or search engine optimization.
How does SEO work?
Before you know it, you need to know how search engines work. Let us know by reading our previous post. Usually search engines use bots to crawl the pages on websites and arrange the information in an index. Well, when we search for something, does the bot check all the websites and show us the necessary information?
We can think of this index as a huge library, where the librarian brings us the pages of useful books or websites according to our query.
Another algorithm selects the indexed pages, which page will show up for the specific query, and the next relevant page. Google has given more than 200 ranking factors in this case. You must see these from the post below.
Although there have been several updates from Google since then, about Core Web Vital and link sharing. These will be added to it. The search algorithms are designed in such a way that a user can search for any information and get the right information. If you can optimize your website and content by adhering to these ranking factors, then your website will rank first in the search results for user queries.
For your convenience, I have collected a picture from the Backlinko website. By looking at this you can clearly understand what you need to do to get your website ranked in Google.
What is SEO 2021?
The importance of SEO in marketing
The most important and biggest industry of digital marketing is SEO. Every human being in the world uses search engines several times a day to find out the information they need. Think about how the online world could exist without search engines.
Usually people search on Google to find out about different products or services. Moreover, they use search engines to get any information or solution to the problem. So search engines are the main source of getting targeted audience for your online business or service. The success of your business depends on the good position of your website in the search results.
Some more search engine features like rich snippets, knowledge graphs, three pack results and site links to websites prove the branding of your business. Which helps to drive a lot more traffic to your website and increase sales.
SEO is a long lasting process of being in the top position of free search engine. So the importance of SEO is the most in online marketing. Moreover, through this you can understand what the visitors of your website want from you. From here, you can easily research Audience Insight and target more specific customers, which will help you reduce your advertising costs.
The future of SEO
When you think of our country, a few years ago the website was used only as a showcase, the link of which was of no use other than to be used on a business card. Website has become essential for every business nowadays. Moreover, many such businesses have developed only on their website.
With the advancement of technology, online business will only continue to grow. As long as there is online business, the importance of SEO will only increase. Because SEO is an ongoing process. Then you can understand where the future of SEO is.
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